OPI Launches Texas Collection for Spring/Summer 2011

OPI comes “home” to the USA with timeless style in the Texas Collection for Spring/Summer 2011.

These vivid shades are as iconic as images of an American summer − adding a fresh, effortlessly chic look for nails and toes.
“Texas provided the inspiration for this season, with bright colours and classic neutrals that draw from the American spirit,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Taking cues from the state’s naturally beautiful backdrop, the Texas Collection.

OPI Introduces New Sorbet-Style Lacquers for Spring/Summer 2011 From the company that brought revolutionary nail textures like matte, suede, and Black Shatter to women around the world, OPI announces a new special finish − semi-transparent sorbet shades.
Featured first in the Texas Collection by OPI for Spring/Summer 2011, these lacquers give fingers and toes a lightly glossed appearance. “These sorbet-style formulas for nails will be in full swing by 2012, but women can get a jump start on this trend with colours in the Texas Collection,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.

“Unlike thicker creams or light sheers, these twelve shades are slightly translucent − similar to the look of icy, water-based sorbet!” From sea blue and berry pink to tangerine and bright peach, the Texas Collection features classic American colours. Designed to complement trends from the runway, these candy-coated lacquers accessorize the season’s must-have neutral pieces. “To achieve the desired effect, an initial coat of Nail Lacquer should be applied to all ten fingers first − without doubling up coverage,” explains Suzi.

“Be sure to start from the pinky finger on one hand and paint through to the pinky on the other hand; then, after the first coat has dried, apply a second coat.” OPI Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application. Texas Collection by OPI will be available February 2011.