Healthy Eating Is The Way Forward For Coffee Point
17 April 2008
The Coffee Point Group has found that increasing numbers of people are analysing their lifestyle
The Coffee Point Group has found that increasing numbers of people are analysing their lifestyles – and choosing more healthy alternatives to traditional chocolate bars, crisps and other confectionery.
Group Chief Operating Officer, Charles Trace believes the vending industry has a key role to play – particularly in schools – since unlike shops, machines can restrict the availability of high sugar and fat products, and encourage through special offers, promotions and better information, more healthy alternatives.
“Coffee Point has based its success on providing choice and convenience for our customers and we actively support both healthy eating and Fair Trade products
“Whilst not as popular as some of the leading brands, people are increasingly looking at their own welfare and lifestyles and diet plays a key role. Healthy eating is therefore very important and Coffee Point considers this to be a growing market.
“We are fighting hard to promote these products and make people aware of the choices, benefits and alternatives available. Not everyone is taking it up but these are definitely growing trends.”
The Coffee Point Group works across all sections of society from high powered financial institutions to schools, general businesses and leisure centres – so it is well placed to assess the current state of the market.
Mr. Trace explained: “Vending in schools has become a very political issue and it is important the vending industry as a whole takes a very responsible approach so that children can enjoy a healthy and balanced diet. We believe we can act quicker and more effectively than the retail sector to only allow certain products be on sale”
“As a company we always listen to our customers and act according to the latest trends and issues – but basically vending has always been about providing choice and convenience. The introduction of more healthy options merely strengthens these philosophies.”
He continued: “We understand the importance of a healthy and balanced diet for everyone. Therefore we have introduced a range of healthier vended products so that people can make an informed choice about what they eat and drink. We have developed partnerships with suppliers who produce refreshing mineral waters, pure fruit juices and tasty low fat snacks and cereal bars that promote and reinforce a healthy image.
“We have to take a responsible attitude and offer consumers more choice. Traditional snacks remain very popular but demand for healthy products continues to increase. We work closely with schools to ensure pupils receive a healthy diet and the right balance of nutrients through vending machines.
“If pupils enter a shop there’s a huge range of products available – many are high sugar and not very healthy and there’s also no advice or guidance about what to purchase. Vending machines can limit certain products and through promotions and better information there’s the opportunity to influence and educate children in that healthy food can be tasty and enjoyable.”
We can not promote exercise or stop people sitting in front of TV’s, but we can promote a better eating choice and this will certainly help the younger generation. We can also continue to work closely with our supplier’s research and development departments to come up with new healthy eating alternatives and by buying the products ourselves continue to fund the improvements”.
Other Press Releases By This Company
- 23/04/2008 - Location Location Location
- 22/04/2008 - Rebrand - A Year On
- 21/04/2008 - Coffee Point Grows In Its Environmental Standing
- 21/04/2008 - Coffee Point Acquired By Bunzl plc
- 17/04/2008 - Coffee Point Spreads The Fair Trade Message
