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New Core Kits assist Salons

30 January 2009

In keeping with its reputation to assist its clientele, Ahava UK has introduced another business opportunity to help support its salons and beauty therapists through the credit crunch.

This new initiative joins the company’s other business plans, such as ‘no minimum orders’, special promotion sets, and introductory packs, all designed to help salons, large and small, deliver the world-renowned Dead Sea mineral skin care to their clients.

Ahava’s launch of its innovative ‘Core Kits’ joins the market at the same time as its 2009 brochure for Salon Professionals; one Kit for the face, the other for the body! The Core Kits use products from the company’s successful Source range of everyday Dead Sea mineral skin care products, designed to care for different skin types, and provides all the Dead Sea skin care benefits a salon/therapist would need to start providing Ahava facials and/or body treatments in their salon. Each Kit carries the reasonable and competitive price of £500 plus VAT, which includes an Introductory Pack of samples, brochures, bags, posters, and a tester stand, as well as a complementary training day for all staff at their own salon.

Pat Strutt, Managing Director of Ahava UK explains, “Ahava UK is committed to its market and its clientele, and is dedicated to helping mobile therapists, salons, and spas alike, with the support and service they need to run a successful business. Product packages, treatment ideas, training, promotional materials, and the services of our Training Consultant to help overcome any queries our clients might have in delivering the best that the Dead Sea has to offer in their market, remain at hand.  Our ethos of listening to the requirements of our clients forms the basis of the new Core Kits, as mobile therapists and salons wishing to ‘dip into the range’ presented their request for a plan that would allow them to try Ahava and experience, firsthand, the products’ benefits, before committing fully. In so doing we have priced the ‘Kits’ at a level that fits well within individual budgets.”  Pat continues, “To accompany the introduction of the new Core Kits we have also designed special Upgrade Packages for each of the facial and body treatments in Ahava’s Spa Treatment Programme, together with accompanying training packages if required; making it one easy step for salons to expand their treatment portfolio.”


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