Ahava UK launches redesigned Core Kit packages
15 October 2009
Ahava UKs' reformulated treatment and retail product packages, for face and body, were launched at Professional Beauty Manchester 2009 at the weekend.
To continue meeting and adapting to the needs of the salon market, especially during the current economic climate, specialist Dead Sea mineral skin care company, Ahava UK, has reformulated its ‘for salons and spas’ treatment, and retail product packages and has chosen Professional Beauty Manchester 2009 to unveil the new and improved ‘Core Kits’ for face and body.
Ahavas' new Core Kit offerings present skin care combos specifically for the face and another for the body. Each new combo now draws products from four of Ahavas' five zones of Dead Sea mineral skin care under its Spa Treatment Programme; products from the Source, Dermud, Pure, and time line ranges offer-up the necessary products to conduct the precise ‘Ahava Purifying’, ‘Rehydration’, ‘Relaxation,’ and ‘Age Defying’ treatments.
Each new programme combo remains at the current competitive price of £500 plus VAT, including a complementary training day for all staff at their own salon. To complement the face and body Core programme combos, salons now have a choice between two reasonably-priced add-on packages to provide either Ahava ‘face care’ or ‘body care’ products for retailing within the salon.
For mobile therapists, smaller salons, or new customers wishing to introduce Ahava treatments, the Basic Retail combo costs £150 plus VAT, and the larger one for £350 plus VAT, both of which come with Ahava’s usual support package of ‘point of sale’ promotional materials, including samples, leaflets and posters.
Pat Strutt, Managing Director of Ahava UK explains;
“At Ahava UK we have responded to our salons’ needs and, because we are committed to our mobile therapist, salon and spa customers alike, we have adapted our Core Kit Package accordingly. The redesigned packages prove attractive to any salon, whatever their size, and provide more flexibility for individual salon needs. Our experienced Training Consultant, Karen Wadman, will be on-hand at Professional Beauty Manchester to answer any queries our clients, new/old/prospective, might have during this transition period; be sure to take this opportunity to come along and have a chat with her.”
For further information regarding Ahava’s redesigned Core Kit Packages, accompanying Retail Packs and the company’s Spa Treatments Programme, visit Ahava UK at stand no C44.
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