Ahava UK Launch Mineral Makeupcare range
15 April 2010
The new range of mineral foundations deliver all the goodness of Dead Sea algae and minerals, but also care for the needs of skin.
Mineral Makeupcare is an exciting, innovative range including four different make-up base products to care for your client’s daily make-up needs. ‘Rich Foundation’ recommended for mature or dry skin, ‘Light Foundation’ for young or oily skin, and there two powder products, ‘Compact Powder’ and ‘Loose Powder’, all presented in four graduating shades, Dune, Sand, Clay and Terra, for different skin tones.Ahava scientists carefully selected natural mineral pigments from the earth to create a dual action mineral make-up range that not only smoothes-over fine lines and imperfections, thanks to Ahava’s soft-focus technology, but also provides a natural, even look, and long-lasting coverage, through easy to apply products. All Ahava Mineral Makeupcare products are skin-friendly and allergy-tested, and therefore suitable for those with sensitive skin.
In keeping with Ahava’s ethos, the Mineral Makeupcare range contains no artificial dyes, parabens, or fragrances, doesn’t block the skin’s pores and is not tested on animals. Additionally, Ahava’s Mineral Makeupcare range contains all the benefits of a special Dead Sea algae and mineral formulation, to care for the needs of skin. The naturally-hydrating and rejuvenating properties of Dead Sea minerals, found in Ahava’s unique Mineral Skin Osmoter, help improve the skin’s natural moisture balance from within, whilst Dunaliella Algae, rich in pro-vitamin A and beta carotene, delivers amazing anti-ageing, antioxidant, and dermal healing benefits.
Nourishing plant oils and extracts, such as macadamia, avocado and jojoba, also combine to deliver additional moisturising properties that leave skin soft to the touch and healthy looking. To complete the package, Ahava’s Mineral Makeupcare range provides natural UVA/UVB protection to guard the skin against the ageing effects of the sun.
Pat Strutt of Ahava UK comments;
“The launch of Ahava’s Mineral Makeupcare range presents salons with an ideal opportunity to extend the therapeutic and beautifying benefits of Ahava’s Dead Sea mineral skin care products and facial treatments to their customers; for both in-salon and at-home use. Since Mineral Makeupcare foundations provide ultra-light coverage, resulting in a ‘hardly there’ feel and look, and nourishes, moisturises and protects the skin, once applied, they are perfect for adding a touch of colour at the end of a facial, and avoiding the ‘just had a facial look’. Ideal for client’s returning to work, or going for an evening out, after a salon treatment. There will be full support materials for all salons stocking the new Mineral Makeupcare range, including a retail point-of-sale unit, posters and leaflets.”
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