Is the gift of giving falling as christmas approaches?
15 October 2009
Charities and charity shops need donations all year around, especially at Christmas. Here, NCi looks at the impact of falling donations.
Whatever you think of the commercialisation of Christmas and whether the true meaning of the festive season has been lost or not, Christmas is associated with the giving and receiving of gifts. THere, NCi looks at what effect people giving less is having on those who need it most.
If you turn on the television or read the newspaper there is every chance you are faced with headlines portraying doom and gloom with the economy and the affect this has on businesses. And whilst the retail industry has been especially hard hit in recent months, one part of the retail sector has been bucking the trend and performed well.
That particular sector is charity shops and organisations who sell on goods they have donated to them. When times are tough, being price conscious is clearly proving to be extremely important which has resulted in members of the general public seeking out charity shops for clothing and other household goods rather than automatically heading for a more well known store.
This has been good news for the charity shops but the fact is donations to these shops are now on the decline as people look to keep and use items that they might previously have donated. This now means that charity shops could be faced with more demand for their goods but less goods to actually supply their customers with.
This unique problem means the charity shops could soon mirror the retail sector as a whole and start to see a downturn in sales. Not due to lack of demand but simply due to a lack of donations and goods which to sell. Many charity shops will hope that donations increase in the new year as people look to clear out their houses or simply look for a home for unwanted gifts they have received.
It is also possible that a combination of reduced interest rates and retailers January sales could mean shoppers return to the stores and start buying again. If this happens then donations to charity shops could very well start to increase again and meet the demands of their new client base. The truth is that times are tough for all business sectors including charities and charity shops who rely on support and donations from the general public.
With recent high profile charity events such as Comic Relief or Children in Need proving that donations are still being made, even in the hardest of times, charity shops could still survive as people more so than ever look for bargains and value for money. Just as members of the public look for value for money so too are the charities and charity shops as well. From looking to save money on their insurance cover to making sure they pay less for other services including gas and electricity, for many the festive period is going to be a time to tighten their belts.
Whilst making donations may be slow, the fact is that people can and will still as much as possible, and often more than they can comfortably afford, as they get immense satisfaction out of giving. For many people and businesses the festive period will be a struggle but through the gift of giving, hard times can be made a little easier and the real meaning of Christmas could shine through. NCi Charity is a charity insurance and charity shop insurance specialist.
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