Proludic appoint head of special projects
20 January 2010
Following the successful launch of Ludic Area at Saltex 2009, Proludic have appointed a Head of Special Projects, responsible for developing the Ludic’ Area brand.
The new role is also to ensure this award winning, ground breaking concept becomes established within the world of outdoor play, sport and leisure. Ludic’ Area is the latest innovation from Proludic and is unique to the UK and European markets.Two years of research & development and a dedicated design team has resulted in a multi-generational, outdoor leisure concept, designed to meet the full needs of the community and make a positive impact on the social, economic and environmental needs of a town or city.
Dave Bailey, former Marketing Manager for Proludic UK will be working alongside the UK Sales Team to promote the concept and the unique service packages that form Ludic’ Area. Dave explained;
“Ludic’ Area is designed to be featured as a hub of activity, offering opportunities for play, sport and relaxation to a maximum number of users. At the very heart of Ludic’ Area is the notion of bringing people and families together to promote interaction between different cultures and across generations.”
Ludic’ Area is designed to meet the following five key considerations:
• A HEALTHY COMMUNITY
• PEOPLE LIVING TOGETHER
• RE-ESTABLISH URBAN LIFE, HEALTH AND WELL-BEING
• A PLACE WHERE DREAMS BECOME REALITY
• ENHANCING THE APPEAL OF A CITY
Ludic’ Area brings with it a range of services designed to maximise engagement and increase footfall to ensure long term sustainability.
Tailor made services include:
• A YEAR-ROUND PROGRAMME OF SCHEDULED ACTIVITIES
• ADDED VALUE SERVICES TO PRESERVE THE QUALITY OF THE SITE
• ASSISTANCE IN SETTING UP FINANCE
• PR SUPPORT
Proludic believe that Ludic’ Area is set to shape the future of the Adventure Play area and introduces a revolutionary vision for the Destination Park of the 21st Century. Dave continued;
“All too frequently, we look back for inspiration into what makes a good Adventure Play area, and all too often we think back to what we did when we were children. The reality is that times have changed and the play equipment and play experiences available to today’s children are far in advance of what they were.”
Modern materials and modern design, mean that Ludic’ Area provides the maximum play value that will stand the test of time. Ludic’ Area brings people together and has the ability to become a focal point of the town, promoting multigenerational play and interaction.
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