Is Bluesky the Next Big Thing for Business Social Media?
09 December 2024
Last week the new social media platform; Bluesky had 16 million users.
As of the time of writing, it has nearly 23 million and there’s little doubt that figure too will be surpassed by the time you are reading this.Why Is Bluesky Becoming Popular?
You can take your pick of the reasons why Bluesky is growing at such an exponential rate: its closest rival in style as another short-form social platform Twitter losing favour due to its political affiliations and its notoriety as a ‘toxic’ platform both of which have caused people across the globe to leave in droves. Also, social media users are becoming more discerning and are fed up with the volume of adverts they are exposed to. People are looking for more control over what they see and as Bluesky is decentralised, i.e. not controlled by a single company is conducive to that.
Is Bluesky Good For Small Businesses in the UK?
Here’s a breakdown of what Bluesky offers and whether it could be a good fit for your small business:
A Focus on Community Engagement
Bluesky’s decentralized structure prioritizes niche communities and meaningful interactions over algorithm-driven feeds. For UK small businesses, this means you can build an authentic, engaged audience rather than fighting for visibility in a crowded marketplace. This is particularly advantageous for businesses with a local focus or those targeting specific interests within niche industries.
Minimal Competition (For Now)
Unlike well-established platforms like Facebook, Instagram and LinkedIn, Bluesky is still relatively small. This provides an opportunity for you and your business to stand out and establish a presence before it becomes saturated. UK businesses entering the platform early can position themselves as forward-thinking and as trendsetters, appealing to tech-savvy and innovative audiences.
Challenges with Limited Reach
While Bluesky’s early-stage growth offers opportunities, it also presents challenges. Its user base is still developing, and its reach pales in comparison to giants like Facebook, YouTube or TikTok. Small businesses relying on high visibility or broad demographics may find Bluesky insufficient for immediate sales growth. But we’re not suggesting that you ditch your other social media platforms but instead to view it as a supplementary platform rather than a primary channel for now.
Emphasis on Decentralization
Bluesky’s decentralized approach aligns well with businesses that value transparency and independence. For small, independent UK businesses that champion these values, Bluesky can be an excellent place to align with like-minded customers.
Future Potential
The platform’s growth trajectory is still uncertain, but its emphasis on user control and privacy could make it a major player in the future. Small businesses in the UK that establish themselves on Bluesky now could benefit from its evolution, much like the early adopters of Instagram or TikTok who reaped significant rewards as those platforms grew.
Is Bluesky Worth it?
Bluesky offers an exciting, community-driven alternative to traditional social media platforms. While it may not yet have the scale to replace your current marketing channels, it’s a promising space for small businesses in the UK to experiment, engage with niche audiences, and build a future-proof presence.
If your business has the bandwidth to explore new social media platforms, keeping an eye on Bluesky—and getting in early—could pay dividends down the line.
Need Social Media Support
For small business owners who find themselves or their small team heading up everything from sales and marketing to stock control and service delivery the idea of yet another social media platform to post, engage and network on might seem overwhelming. If that sounds like you, get in touch with us at Approved Business and let us handle your social media for you.
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