New Beauty Gallery Displays Style with Substance
22 May 2012
The result of extensive customer research, jane iredale® has launched the Beauty Gallery, its most versatile make-up display and storage unit to date.
The comprehensive display is both functional and attractive and has been designed with innovative features that meet the needs of stockists of all sizes. The Beauty Gallery comes complete with almost 300 products, yet remains compact and space-saving through its tiered design. It is available as a counter-top unit or with a base cabinet. The lockable storage drawers and cupboards give ample space to keep stock and consumable items such as tissues, cotton pads and disposable brushes. Integral pull-out trays provide a handy work surface on which to rest a prescription pad, brushes and products being used or sampled.
Fifteen new shades of eye shadows and three blushers are exclusive to the Beauty Gallery, which also introduces new-look clear packaging for foundation testers. Another unique feature is a palette of fixed brush head samples which enable clients to see, touch and feel all the application tools before they buy.
Mirror panels are a key aspect of the design, according to the line’s founder Jane Iredale: “What attracts people to a display are mirrors. Mirrors are like magnets, even if they aren’t used, they draw people in.”
jane iredale® is a comprehensive range of mineral cosmetics, made without fillers, fragrance, chemical dyes or synthetic preservatives.
Call 020 8450 2020 to contact distributor iiaa or go to www.iiaa.eu for more information.
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