Playtime for lips: new jane iredale PlayOn Lip Crayons launch
04 September 2015
A make-up hybrid - jane iredale’s new PlayOn Lip Crayons combine the rich pigmented colour of a lipstick, the hydration of a balm and the precision of a pencil in one convenient, easy to use product.
These beauty game changers leave your lips with a creamy burst of colour that will stay put, giving you a very modern, effortlessly cool finish.Soft and easy to blend, multi-tasking PlayOn Lips Crayons contain a high concentration of nourishing oils to moisturise and condition lips. Lightly apply on lips for a pretty sheen or layer for a more dramatic, vibrant look.
PlayOn Lip Crayons come in seven versatile shades:
• Charming - creamy bubblegum pink
• Naughty - creamy brick red
• Luscious - creamy rose brown
• Blissful - shimmering sheer nude
• Yummy - creamy sheer peach
• Hot - creamy pink red
• Saucy - creamy hot coral
“PlayOn Lip Crayons are a great addition to our ever growing colour range.” says jane iredale Brand Manager, Danielle Bookatz. They glide beautifully across the lips and are intensely pigmented. Use them to line your lips for shape and then fill them in for your full colour. You can even apply them as a cream blush. Multi-functional products like this are a handbag essential.’
PlayOn Lip Crayons and will be available in Sepetember 2015. jane iredale is distributed in the UK and Ireland by iiaa. For more information go to www.iiaa.eu/www.janeiredale.co.uk or phone: 020 8450 2020.
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