Iiaa Roadshow Inspires UK & Ireland Therapists to Excellence
02 November 2011
The International Institute for Anti-Ageing team hit the road recently,presenting a series of educational seminars in the UK and Ireland as part of their Empowering Excellence roadshow.
Delegates at the events in Dublin,Glasgow, Leeds and London gleaned numerous no-cost business building strategies and learned about key trends in the world of advanced facials, retailing and business success.jane iredale brand manager Emma Doherty emphasised that creating make-up sales doesn't come from simply stocking products and putting them on display. Success comes not only from fantastic play station displays that support a 'try before you buy' approach but above all from applying relevant products after every client treatment. "Application is the most important way to get make-up off the shelves, onto the skin and into clients' make-up bags," said Emma.
The iiaa training team demonstrated and presented the amazing benefits of the Environ Frown Treatment, a new star among super facials that meet the growing demand for more natural ways to rejuvenate the skin. The audience enjoyed video and photographic evidence from Environ founder Dr Des Fernandes and from women who had experienced successful treatment courses.
Motivational coach Steve Head captivated the audience with his entertaining, interactive presentation. The clear message was to focus on what you do well and not on what goes wrong. Successful people build on the good experiences and glowing testimonials that they have received Steve explained, adding "A positive attitude is infectious among your clients and your staff - and vital for business success."
For more information contact the International Institute for Anti-Ageing (iiaa), call 020 8450 2020 or email info@iiaa.eu.
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