5 Tips for marketing your mobile catering business
16 April 2024
5 Insider Tips for Marketing Your Mobile Catering Business & Gaining More Customers
In today’s evolving world, your business needs to keep pace with change. This is especially true for marketing your mobile catering business, whether you have a mobile kitchen extension of your existing restaurant or your main gig is serving up deliciousness on the move.So, let’s dive into four insider tips to boost your marketing game and attract hungry customers to your mobile catering kitchen – keep an eye out for number 5, it’s the big one!
First up…
LEVERAGING SOCIAL MEDIA
Social media is your best friend when it comes to marketing your catering business. If you’re not on social platforms, you’re missing out on potential revenue. It’s time to share tantalising photos and videos of your meals to entice customers and gain more visibility. Keep it simple by showcasing behind-the-scenes action in your mobile kitchen to promote events and specials. Sometimes, the simplest content makes the biggest impact.
Next…
ASKING FOR A REFERRAL – WITH AN INCENTIVE
Don’t overlook the power of referrals in gaining more customers with ease! Offer incentives to satisfied customers for bringing in new business. It could be anything from a free drink to discounts on future bookings. Get creative and turn it into a game your customers can’t resist!
Thirdly…
BUILDING A WEBSITE & ENHANCING YOUR SEO
Your website needs to be top-notch to attract more customers. If you don’t have one, it’s time to get cracking. People turn to Google to find places to eat, and if you’re not showing up on the first page of search results, your competitors are winning. Optimise your website with relevant keywords, location info, and customer testimonials to get more eyes on your and your food truck!
Extra tip: Don’t forget to set up a Google My Business profile and encourage happy customers to leave reviews.
Next…
BRANDED MERCH
Consider creating branded merchandise to attract more customers to your mobile kitchen. It’s a fantastic way to boost brand awareness and share your company values. Think T-shirts, hats, mugs, and tote bags adorned with your logo and catchy tagline. Offer these items for sale at events, on your website, or as giveaways with catering bookings.
Last but not least, what I consider the most important tip of them all:
CREATE AN EMAIL FUNNEL
Let me highlight why this is crucial in 3 points for your mobile kitchen business.
POINT 1:
An email funnel allows you to build a direct line of communication with your customers. By collecting email addresses through your website, social media, or in-person events, you can stay in touch with them regularly, keeping your brand top of mind.
POINT 2:
An email funnel enables you to nurture leads and convert them into paying customers. By sending targeted emails with enticing offers, exclusive discounts, and valuable content, you can guide potential clients through the sales journey, from initial interest to booking ahead!
POINT 3:
An email funnel helps you to build long-term relationships and foster customer loyalty. By providing consistent value, personalised recommendations, and excellent customer service through email, you can turn one-time customers into repeat clients and brand advocates, driving sustained growth for your mobile kitchen business.
So, don’t underestimate the power of an email funnel. It’s not just about sending emails; it’s about building connections, driving conversions, and growing your business organically.
By implementing these insider tips, you’ll elevate your mobile catering business and attract a hungry crowd wherever you go, effectively marketing your business and gaining more loyal customers.
If you’re interested in learning more about how we can enhance your mobile kitchen business with our tailored mobile kitchens for hire and top-notch catering equipment, feel free to reach out to us.
We’re here to help!
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