The Celebrity Factor heats demand for Environ Skin Care in UK & Ireland
20 February 2009
They call it the Delia Factor: the TV cook recommends an ingredient and stores everywhere are inundated with requests. Now, the Claudia Factor has hit the beauty world as Environ’s phone lines and e-mail in-boxes all the way from South Africa to the UK an
Strictly Come Dancing Take Two presenter Claudia Winkleman gave a glowing endorsement when she told Sunday newspaper supplement Fabulous, “I have the best skincare secret, which a friend told me about after getting advice from a top surgeon. The only face cream to use is a product called Environ".
“Website enquiries went crazy", said Gail Klinkert in the brand’s global marketing department after the editorial sparked a flood of requests to find stockists in the UK and Ireland at the website hosted by the South African anti-ageing skincare manufacturer. Back in the UK, distributor Wholeview and many stockists reported a similar effect, with hundreds of incoming enquiries.
Claudias' revelation comes hot on the heels of other recent testimonials in the media to the effects of Environ products from supermodel Elle Macpherson as well as actresses Naomi Watts and Jaime Murray.
Elle reports that she uses Environ because she thinks the most important thing is skin texture – having hydrated skin that glows. She said, “I discovered this range while at home in Australia. My skin has never looked or felt better since I started using it".
Environ is a complete range of results-oriented skincare products and salon treatments based on vitamins and other active ingredients, developed by South African plastic surgeon Dr Des Fernandes. Environ formulations are aimed to benefit those who want to maintain healthy skin, as well as those with sun-damaged, pigmented, scarred and problem skin.
Environ products provide essential skin vitamins at progressively more potent levels sufficient to be truly effective and skin-enhancing. The range is available exclusively from beauty salons and clinics, where it is accompanied by professional advice from experienced skincare therapists.
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